Google Local Services Ads (LSA) place your business at the top of local search results, above sponsored pay-per-click links. We manage the approval process, license verification, background checks, and bidding strategies to launch your campaigns.
You are only charged when a customer calls or messages your business directly from the LSA block.
Unlike standard pay-per-click Google Ads campaigns where you pay for clicks that may not convert, Local Services Ads (LSA) charge you only for qualified leads—calls or messages from customers seeking your services. This pay-per-lead model reduces wasted ad spend and improves ROI.
To earn the Google Guaranteed badge, businesses must pass background checks (via Google's partner portal, Checkr), verify active business licenses, and submit general liability insurance documents. This vetting process can take weeks if documents are formatted incorrectly.
We handle the setup process from start to finish. We audit your documentation, manage communications with background check providers, optimize your bidding structures, and handle disputes for unqualified leads to maximize your return on ad spend.
Google offers up to $2,000 in lifetime billing coverage for claims made by customers who booked services through an LSA provider. This warranty builds trust with potential clients.
How we structure the setup, verification, launch, and optimization of your Local Services Ads campaigns.
We audit your business licensing, general liability insurance, and registration documents. We verify that all business details match your corporate filings and Google accounts, preventing document rejections.
We also manage communications with Checkr and Pinkerton during the background check process to resolve flags quickly.
We coordinate background checks for your business owners and field staff. We ensure that all requirements are met to prevent application delays.
We review and dispute invalid or spam leads—such as wrong numbers, out-of-service area queries, or job seekers—helping recover budget to maximize your ad spend.
We configure your bidding strategies and targeting options. We balance auto-bidding models with manual adjustments to win top positions for high-intent keywords.
Our team manages your LSA dashboard weekly to track call lengths, update service listings, and check review matches.
Compare standard Google pay-per-click ads with the pay-per-lead LSA model to determine the best strategy for your business.
| Feature | Standard Google Ads (PPC) | Local Services Ads (LSA) |
|---|---|---|
| Billing Model | Pay-per-click (Charge on every ad click) | Pay-per-lead (Charge only on direct calls/messages) |
| Ad Position | Below LSA blocks, top or bottom of page | Absolute top of page (above organic and standard ads) |
| Trust Signals | Custom text copy only | Green Google Guaranteed or Screened badge |
| Lead Disputes | No dispute option (charged for all clicks) | Full dispute option for unqualified leads |
| Bidding Options | Target CPA, ROAS, Max Clicks | Max Leads or target cost-per-lead settings |
How we guide your business through documentation audit, background checks, and bidding setup.
We verify that your business license, corporate filings, and insurance certificate match the name and address on your Google account to prevent verification delays.
We submit background check requests for owners and staff through Checkr or Pinkerton, and coordinate with verification representatives to resolve any issues.
We set up your service regions, target categories, weekly budgets, and bid strategies to maximize qualified lead volume.
We launch your ads. We review inbound calls weekly to verify quality and file disputes for unqualified or spam inquiries to credit your account.
Google allows businesses to request credits for invalid leads, such as wrong numbers, spam solicitations, or services you don't offer. Our team reviews call recordings and submits disputes weekly to recover budget, keeping your cost-per-lead low.
Common questions about the Google Guaranteed program and LSA management.
Contact our LSA specialists to review your eligibility and prepare your application.